Skip to content

Scientist · Business, Management and Accounting

Jeevarathnam Parthasarathy Govender

Durban University of Technology, Durban, South Africa

iD0000-0002-2584-2824

Citations, last 5 years: 37
Works, last 5 years: 12
h-index: 7
Citations, all time: 294
In Business, Management and Accounting: #49,658

Research topics

Customer Service Quality and Loyalty13Business, Management and Accounting
Marketing and Advertising Strategies11Business, Management and Accounting
Consumer Behavior and Marketing Influence11Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification7Business, Management and Accounting
Digital Marketing and Social Media6Social Sciences

Recent works

Discussion

Ask Jeevarathnam about their research. When the scientist claims this card, they will see your question.

Start a discussion