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Scientist · Business, Management and Accounting

Savica Dimitrieska

International Balkan University, Skopje, North Macedonia

iD0000-0001-9808-6647

Citations, last 5 years: 22
Works, last 5 years: 13
h-index: 7
Citations, all time: 143
In Business, Management and Accounting: #65,855

Research topics

Marketing and Advertising Strategies11Business, Management and Accounting
Consumer Behavior and Marketing Influence7Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification6Business, Management and Accounting
Digital Transformation in Financial Services5Economics, Econometrics and Finance
Customer Service Quality and Loyalty4Business, Management and Accounting

Recent works

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