Skip to content

Scientist · Business, Management and Accounting

Ying‐Kai Liao

Nanhua University, Chiayi City, Taiwan

iD0000-0003-1018-2920

Citations, last 5 years: 443
Works, last 5 years: 32
h-index: 16
Citations, all time: 1 756
In Business, Management and Accounting: #3,225

Research topics

Consumer Behavior in Brand Consumption and Identification13Business, Management and Accounting
Customer Service Quality and Loyalty11Business, Management and Accounting
Technology Adoption and User Behaviour10Decision Sciences
Innovation and Knowledge Management9Business, Management and Accounting
Marketing and Advertising Strategies9Business, Management and Accounting

Recent works

Discussion

Ask Ying‐Kai about their research. When the scientist claims this card, they will see your question.

Start a discussion