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Scientist · Social Sciences

Weng Marc Lim

Jaipuria Institute of Management, Noida, India

iD0000-0001-7196-1923

Citations, last 5 years: 18.1k
Works, last 5 years: 273
h-index: 81
Citations, all time: 42.9k
In Social Sciences: #25

Research topics

Digital Marketing and Social Media56Social Sciences
Consumer Behavior in Brand Consumption and Identification48Business, Management and Accounting
Technology Adoption and User Behaviour39Decision Sciences
Marketing and Advertising Strategies36Business, Management and Accounting
Consumer Behavior and Marketing Influence35Business, Management and Accounting

Recent works

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