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Scientist · Business, Management and Accounting

Verónica Baena Graciá

Universidad Europea de Madrid, Madrid, Spain

iD0000-0002-4641-591X

Citations, last 5 years: 67
Works, last 5 years: 10
h-index: 16
Citations, all time: 756
In Business, Management and Accounting: #32,560

Research topics

Franchising Strategies and Performance58Business, Management and Accounting
International Business and FDI57Business, Management and Accounting
Higher Education Teaching and Evaluation46Social Sciences
Consumer Behavior in Brand Consumption and Identification39Business, Management and Accounting
Marketing and Advertising Strategies38Business, Management and Accounting

Recent works

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