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Scientist · Business, Management and Accounting

Dorothy Rouly H. Pandjaitan

Lampung University, Bandar Lampung, Indonesia

iD0000-0002-0291-117X

Citations, last 5 years: 43
Works, last 5 years: 37
h-index: 7
Citations, all time: 707
In Business, Management and Accounting: #45,129

Research topics

Consumer Behavior and Marketing Influence38Business, Management and Accounting
Customer Service Quality and Loyalty19Business, Management and Accounting
Technology Adoption and User Behaviour12Decision Sciences
Digital Marketing and Social Media12Social Sciences
Consumer Behavior in Brand Consumption and Identification9Business, Management and Accounting

Recent works

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