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Scientist · Business, Management and Accounting

Serena Rovai

Excelia Business School, La Rochelle, France

iD0000-0002-0311-384X

Citations, last 5 years: 156
Works, last 5 years: 33
h-index: 10
Citations, all time: 420
In Business, Management and Accounting: #14,038

Research topics

Consumer Behavior in Brand Consumption and Identification45Business, Management and Accounting
Digital Marketing and Social Media23Social Sciences
Customer Service Quality and Loyalty14Business, Management and Accounting
Consumer Retail Behavior Studies14Business, Management and Accounting
Consumer Perception and Purchasing Behavior12Business, Management and Accounting

Recent works

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