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Scientist · Business, Management and Accounting

Subhadip Roy

Indian Institute of Management Ahmedabad, Ahmedabad, India

iD0000-0002-3698-8044

Citations, last 5 years: 256
Works, last 5 years: 18
h-index: 28
Citations, all time: 1 867
In Business, Management and Accounting: #7,475

Research topics

Consumer Behavior in Brand Consumption and Identification49Business, Management and Accounting
Marketing and Advertising Strategies41Business, Management and Accounting
Digital Marketing and Social Media27Social Sciences
Consumer Behavior and Marketing Influence18Business, Management and Accounting
Consumer Retail Behavior Studies15Business, Management and Accounting

Recent works

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