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Scientist · Business, Management and Accounting

Nurul Wardani Lubis

State University of Medan, Medan, Indonesia

iD0000-0002-3947-5762

Citations, last 5 years: 193
Works, last 5 years: 71
h-index: 2
Citations, all time: 197
In Business, Management and Accounting: #10,849

Research topics

Consumer Behavior and Marketing Influence33Business, Management and Accounting
Customer Service Quality and Loyalty19Business, Management and Accounting
SMEs Development and Digital Marketing17Social Sciences
Technology Adoption and User Behaviour12Decision Sciences
Consumer Retail Behavior Studies12Business, Management and Accounting

Recent works

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