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Scientist · Business, Management and Accounting

Yann Truong

ESSCA School of Management, Angers, France

iD0000-0002-8141-2781

Citations, last 5 years: 251
Works, last 5 years: 18
h-index: 27
Citations, all time: 3 316
In Business, Management and Accounting: #7,672

Research topics

Innovation and Knowledge Management16Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification16Business, Management and Accounting
Marketing and Advertising Strategies15Business, Management and Accounting
Entrepreneurship Studies and Influences10Business, Management and Accounting
Management and Organizational Studies10Business, Management and Accounting

Recent works

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