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Scientist · Business, Management and Accounting

María Fernanda Villavicencio-Rodas

Universidad Católica de Cuenca, Cuenca, Ecuador

iD0000-0002-4881-8341

Citations, last 5 years: 21
Works, last 5 years: 16
h-index: 3
Citations, all time: 29
In Business, Management and Accounting: #67,302

Research topics

Consumer Behavior and Marketing Influence6Business, Management and Accounting
Environmental Sustainability in Business5Business, Management and Accounting
Consumer Retail Behavior Studies5Business, Management and Accounting
Marketing and Advertising Strategies5Business, Management and Accounting
Digital Marketing and Social Media3Social Sciences

Recent works

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