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Scientist · Business, Management and Accounting

Sook Fern Yeo

Multimedia University, Malacca, Malaysia

iD0000-0002-8060-5872

Citations, last 5 years: 1 064
Works, last 5 years: 117
h-index: 19
Citations, all time: 1 446
In Business, Management and Accounting: #705

Research topics

Consumer Behavior and Marketing Influence60Business, Management and Accounting
Technology Adoption and User Behaviour52Decision Sciences
Customer Service Quality and Loyalty31Business, Management and Accounting
Health, Technology, Consumer Behavior30Health Professions
Digital Marketing and Social Media18Social Sciences

Recent works

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