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Scientist · Business, Management and Accounting

Rosidah Musa

City University Malaysia, Kuala Selangor, Malaysia

iD0000-0001-9528-4293

Citations, last 5 years: 26
Works, last 5 years: 16
h-index: 14
Citations, all time: 932
In Business, Management and Accounting: #60,595

Research topics

Customer Service Quality and Loyalty25Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification16Business, Management and Accounting
Digital Marketing and Social Media15Social Sciences
Consumer Retail Behavior Studies15Business, Management and Accounting
Consumer Behavior and Marketing Influence13Business, Management and Accounting

Recent works

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