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Scientist · Business, Management and Accounting

Fanny Fong Yee Chan

Hang Seng University of Hong Kong, Shatin, Hong Kong

iD0000-0002-5801-3029

Citations, last 5 years: 90
Works, last 5 years: 12
h-index: 14
Citations, all time: 604
In Business, Management and Accounting: #25,144

Research topics

Marketing and Advertising Strategies33Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification29Business, Management and Accounting
Digital Marketing and Social Media25Social Sciences
Public Relations and Crisis Communication4Social Sciences
Consumer Behavior and Marketing Influence4Business, Management and Accounting

Recent works

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