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Scientist · Business, Management and Accounting

Bridget Satinover Nichols

Northern Kentucky University, Highland Heights, United States

iD0000-0003-1756-4112

Citations, last 5 years: 104
Works, last 5 years: 6
h-index: 14
Citations, all time: 624
In Business, Management and Accounting: #21,855

Research topics

Consumer Behavior in Brand Consumption and Identification26Business, Management and Accounting
Consumer Market Behavior and Pricing13Business, Management and Accounting
Consumer Retail Behavior Studies11Business, Management and Accounting
Environmental Sustainability in Business10Business, Management and Accounting
Marketing and Advertising Strategies8Business, Management and Accounting

Recent works

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