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Scientist · Decision Sciences

Nguyễn Xuân Trường

University of Finance - Marketing, Ho Chi Minh City, Vietnam

iD0000-0002-9255-5171

Citations, last 5 years: 37
Works, last 5 years: 5
h-index: 5
Citations, all time: 85
In Decision Sciences: #22,098

Research topics

Technology Adoption and User Behaviour3Decision Sciences
Consumer Behavior in Brand Consumption and Identification3Business, Management and Accounting
Marketing and Advertising Strategies2Business, Management and Accounting
Consumer Behavior and Marketing Influence2Business, Management and Accounting
Job Satisfaction and Organizational Behavior1Business, Management and Accounting

Recent works

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