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Scientist · Business, Management and Accounting

Leonardo Ortegón Cortázar

Politécnico Grancolombiano, Bogotá, Colombia

iD0000-0003-2130-636X

Citations, last 5 years: 45
Works, last 5 years: 26
h-index: 9
Citations, all time: 286
In Business, Management and Accounting: #43,805

Research topics

Consumer Behavior in Brand Consumption and Identification27Business, Management and Accounting
Marketing and Advertising Strategies23Business, Management and Accounting
Consumer Retail Behavior Studies21Business, Management and Accounting
Customer Service Quality and Loyalty18Business, Management and Accounting
Consumer Behavior and Marketing Influence15Business, Management and Accounting

Recent works

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