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Scientist · Business, Management and Accounting

P. A. P. Samantha Kumara

University of Ruhuna, Galle, Sri Lanka

iD0000-0001-8865-9608

Citations, last 5 years: 13
Works, last 5 years: 7
h-index: 7
Citations, all time: 215
In Business, Management and Accounting: #81,694

Research topics

Customer Service Quality and Loyalty7Business, Management and Accounting
Consumer Behavior and Marketing Influence7Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification5Business, Management and Accounting
Customer churn and segmentation4Business, Management and Accounting
Marketing and Advertising Strategies3Business, Management and Accounting

Recent works

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