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Scientist · Decision Sciences

Aw Yoke Cheng

Berjaya University College of Hospitality, Kuala Lumpur, Malaysia

iD0000-0001-8254-8384

Citations, last 5 years: 50
Works, last 5 years: 16
h-index: 6
Citations, all time: 115
In Decision Sciences: #18,553

Research topics

Technology Adoption and User Behaviour13Decision Sciences
Consumer Behavior and Marketing Influence11Business, Management and Accounting
Digital Marketing and Social Media6Social Sciences
Customer Service Quality and Loyalty4Business, Management and Accounting
Health, Technology, Consumer Behavior4Health Professions

Recent works

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