Skip to content

Scientist · Business, Management and Accounting

Jussara da Silva Teixeira Cucato

Escola Superior de Propaganda e Marketing, São Paulo, Brazil

iD0000-0002-2805-5789

Citations, last 5 years: 52
Works, last 5 years: 21
h-index: 3
Citations, all time: 60
In Business, Management and Accounting: #39,516

Research topics

Consumer Behavior in Brand Consumption and Identification17Business, Management and Accounting
Environmental Sustainability in Business11Business, Management and Accounting
Customer Service Quality and Loyalty8Business, Management and Accounting
Consumer Perception and Purchasing Behavior7Business, Management and Accounting
Consumer Behavior and Marketing Influence6Business, Management and Accounting

Recent works

Discussion

Ask Jussara about their research. When the scientist claims this card, they will see your question.

Start a discussion