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Scientist · Business, Management and Accounting

Melis Kaytaz Yiğit

Avrasya University, Trabzon, Turkey

iD0000-0001-7036-166X

Citations, last 5 years: 0
Works, last 5 years: 5
h-index: 5
Citations, all time: 89
In Business, Management and Accounting: #140,961

Research topics

Consumer Behavior in Brand Consumption and Identification7Business, Management and Accounting
Consumer Market Behavior and Pricing7Business, Management and Accounting
Consumer Retail Behavior Studies7Business, Management and Accounting
Marketing and Advertising Strategies6Business, Management and Accounting
Corporate Social Responsibility and Sustainability5Business, Management and Accounting

Recent works

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