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Scientist · Business, Management and Accounting

Andreas Peter Herrmann

DWI – Leibniz Institute for Interactive Materials, Aachen, Germany

iD0000-0002-8886-0894

Citations, last 5 years: 245
Works, last 5 years: 50
h-index: 85
Citations, all time: 25.8k
In Business, Management and Accounting: #7,934

Research topics

Consumer Market Behavior and Pricing183Business, Management and Accounting
Customer Service Quality and Loyalty156Business, Management and Accounting
Marketing and Advertising Strategies138Business, Management and Accounting
Consumer Behavior and Marketing Influence134Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification125Business, Management and Accounting

Recent works

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