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Scientist · Business, Management and Accounting

Yun-Chia Tang

Tunghai University, Taichung, Taiwan

iD0000-0003-3288-4552

Citations, last 5 years: 188
Works, last 5 years: 8
h-index: 9
Citations, all time: 372
In Business, Management and Accounting: #11,197

Research topics

Customer Service Quality and Loyalty5Business, Management and Accounting
Marketing and Advertising Strategies4Business, Management and Accounting
Technology Adoption and User Behaviour3Decision Sciences
Consumer Behavior in Brand Consumption and Identification3Business, Management and Accounting
Digital Marketing and Social Media3Social Sciences

Recent works

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