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Scientist · Business, Management and Accounting

Andyan Pradipta Utama

Mercu Buana University, Jakarta, Indonesia

iD0000-0002-0808-0418

Citations, last 5 years: 63
Works, last 5 years: 43
h-index: 6
Citations, all time: 104
In Business, Management and Accounting: #34,166

Research topics

Consumer Behavior and Marketing Influence32Business, Management and Accounting
Customer Service Quality and Loyalty22Business, Management and Accounting
SMEs Development and Digital Marketing9Social Sciences
Technology Adoption and User Behaviour8Decision Sciences
Digital Marketing and Social Media7Social Sciences

Recent works

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