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Scientist · Business, Management and Accounting

Kim‐Shyan Fam

Romanian-American University, Bucharest, Romania

iD0000-0002-1632-0223

Citations, last 5 years: 153
Works, last 5 years: 18
h-index: 31
Citations, all time: 3 784
In Business, Management and Accounting: #14,338

Research topics

Marketing and Advertising Strategies72Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification39Business, Management and Accounting
Consumer Behavior and Marketing Influence35Business, Management and Accounting
Customer Service Quality and Loyalty30Business, Management and Accounting
Consumer Retail Behavior Studies29Business, Management and Accounting

Recent works

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