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Scientist · Social Sciences

Michael Gerlich

SBS Swiss Business School, Kloten,

iD0000-0003-4033-4403

Citations, last 5 years: 1 815
Works, last 5 years: 32
h-index: 13
Citations, all time: 1 838
In Social Sciences: #503

Research topics

Ethics and Social Impacts of AI12Social Sciences
Digital Marketing and Social Media7Social Sciences
Human-Automation Interaction and Safety6Psychology
AI in Service Interactions5Computer Science
Marketing and Advertising Strategies5Business, Management and Accounting

Recent works

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