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Scientist · Business, Management and Accounting

Zdeněk Linhart

University of Economics and Management, Prague, Czechia

iD0000-0002-4172-9696

Citations, last 5 years: 4
Works, last 5 years: 12
h-index: 6
Citations, all time: 147
In Business, Management and Accounting: #110,468

Research topics

Marketing and Advertising Strategies18Business, Management and Accounting
Advertising and Communication Studies11Social Sciences
Advanced Combustion Engine Technologies7Chemical Engineering
Consumer Behavior in Brand Consumption and Identification6Business, Management and Accounting
Media, Gender, and Advertising6Social Sciences

Recent works

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