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Scientist · Business, Management and Accounting

Cristóbal Rodolfo Guerra-Tamez

University of Monterrey, Garza García, Mexico

iD0000-0002-8333-0827

Citations, last 5 years: 239
Works, last 5 years: 6
h-index: 6
Citations, all time: 264
In Business, Management and Accounting: #8,232

Research topics

Consumer Behavior in Brand Consumption and Identification4Business, Management and Accounting
Customer Service Quality and Loyalty4Business, Management and Accounting
Virtual Reality Applications and Impacts3Computer Science
Flow Experience in Various Fields3Psychology
Digital Marketing and Social Media2Social Sciences

Recent works

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