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Scientist · Business, Management and Accounting

Himadri Roy Chaudhuri

Xavier School of Management, Jamshedpur, India

iD0000-0001-8143-7287

Citations, last 5 years: 32
Works, last 5 years: 13
h-index: 15
Citations, all time: 995
In Business, Management and Accounting: #54,189

Research topics

Consumer Behavior in Brand Consumption and Identification32Business, Management and Accounting
Consumer Retail Behavior Studies8Business, Management and Accounting
Marketing and Advertising Strategies7Business, Management and Accounting
Consumer Perception and Purchasing Behavior6Business, Management and Accounting
Culinary Culture and Tourism5Agricultural and Biological Sciences

Recent works

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