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Scientist · Business, Management and Accounting

Colleen P. Kirk

New York Institute of Technology, Vancouver, Canada

iD0000-0002-3127-1669

Citations, last 5 years: 289
Works, last 5 years: 18
h-index: 17
Citations, all time: 2 697
In Business, Management and Accounting: #6,248

Research topics

Consumer Behavior in Brand Consumption and Identification19Business, Management and Accounting
Digital Marketing and Social Media16Social Sciences
Technology Adoption and User Behaviour8Decision Sciences
Customer Service Quality and Loyalty7Business, Management and Accounting
Consumer Market Behavior and Pricing7Business, Management and Accounting

Recent works

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