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Scientist · Business, Management and Accounting

Ashish Kumar Gupta

Indian Institute of Foreign Trade, New Delhi, India

iD0000-0002-0614-3542

Citations, last 5 years: 616
Works, last 5 years: 47
h-index: 15
Citations, all time: 1 312
In Business, Management and Accounting: #1,850

Research topics

Customer Service Quality and Loyalty19Business, Management and Accounting
Marketing and Advertising Strategies14Business, Management and Accounting
Consumer Behavior and Marketing Influence12Business, Management and Accounting
Consumer Retail Behavior Studies11Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification10Business, Management and Accounting

Recent works

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