Skip to content

Scientist · Business, Management and Accounting

Bernard Covà

École Supérieure du Commerce Extérieur, Lyon, France

iD0000-0003-0459-5083

Citations, last 5 years: 117
Works, last 5 years: 42
h-index: 43
Citations, all time: 10.1k
In Business, Management and Accounting: #19,431

Research topics

Consumer Behavior in Brand Consumption and Identification146Business, Management and Accounting
Marketing and Advertising Strategies91Business, Management and Accounting
Consumer Behavior and Market Dynamics58Social Sciences
Service and Product Innovation42Business, Management and Accounting
Customer Service Quality and Loyalty41Business, Management and Accounting

Recent works

Discussion

Ask Bernard about their research. When the scientist claims this card, they will see your question.

Start a discussion