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Scientist · Business, Management and Accounting

Bernd W. Wirtz

German University of Administrative Sciences, Speyer, Germany

iD0000-0003-1480-8513

Citations, last 5 years: 782
Works, last 5 years: 193
h-index: 50
Citations, all time: 13.5k
In Business, Management and Accounting: #1,260

Research topics

Business Strategies and Innovation190Business, Management and Accounting
Digital Innovation in Industries181Business, Management and Accounting
Marketing and Advertising Strategies128Business, Management and Accounting
Digital Marketing and Social Media126Social Sciences
E-Government and Public Services116Social Sciences

Recent works

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