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Scientist · Business, Management and Accounting

Johanna Katariina Gummerus

Hanken School of Economics, Helsinki, Finland

iD0000-0001-8486-1286

Citations, last 5 years: 175
Works, last 5 years: 27
h-index: 26
Citations, all time: 4 928
In Business, Management and Accounting: #12,192

Research topics

Service and Product Innovation49Business, Management and Accounting
Customer Service Quality and Loyalty44Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification15Business, Management and Accounting
Digital Marketing and Social Media10Social Sciences
Marketing and Advertising Strategies10Business, Management and Accounting

Recent works

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