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Scientist · Business, Management and Accounting

Steffen Herm

HTW Berlin - University of Applied Sciences, Berlin, Germany

iD0000-0002-1578-291X

Citations, last 5 years: 21
Works, last 5 years: 4
h-index: 6
Citations, all time: 341
In Business, Management and Accounting: #67,302

Research topics

Consumer Behavior in Brand Consumption and Identification7Business, Management and Accounting
Customer Service Quality and Loyalty5Business, Management and Accounting
Marketing and Advertising Strategies4Business, Management and Accounting
Environmental Sustainability in Business3Business, Management and Accounting
Digital Marketing and Social Media2Social Sciences

Recent works

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