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Scientist · Business, Management and Accounting

Dư Thị Chung

University of Finance - Marketing, Ho Chi Minh City, Vietnam

iD0009-0002-9370-9678

Citations, last 5 years: 40
Works, last 5 years: 19
h-index: 3
Citations, all time: 58
In Business, Management and Accounting: #47,323

Research topics

Consumer Behavior and Marketing Influence11Business, Management and Accounting
Technology Adoption and User Behaviour8Decision Sciences
Consumer Behavior in Brand Consumption and Identification5Business, Management and Accounting
Customer Service Quality and Loyalty4Business, Management and Accounting
Digital Marketing and Social Media4Social Sciences

Recent works

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