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Scientist · Decision Sciences

Rajeev Kumra

Indian Institute of Management Lucknow, Lucknow, India

iD0000-0001-5925-648X

Citations, last 5 years: 317
Works, last 5 years: 21
h-index: 14
Citations, all time: 853
In Decision Sciences: #3,537

Research topics

Technology Adoption and User Behaviour8Decision Sciences
Consumer Behavior in Brand Consumption and Identification8Business, Management and Accounting
Job Satisfaction and Organizational Behavior6Business, Management and Accounting
Digital Marketing and Social Media6Social Sciences
Customer Service Quality and Loyalty5Business, Management and Accounting

Recent works

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