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Scientist · Business, Management and Accounting

Rao Muhammad Rashid

Bahria University, Islamabad, Pakistan

iD0000-0003-4807-4722

Citations, last 5 years: 141
Works, last 5 years: 18
h-index: 8
Citations, all time: 439
In Business, Management and Accounting: #15,814

Research topics

Consumer Behavior and Marketing Influence8Business, Management and Accounting
Technology Adoption and User Behaviour6Decision Sciences
Digital Marketing and Social Media5Social Sciences
Consumer Behavior in Brand Consumption and Identification3Business, Management and Accounting
Public-Private Partnership Projects3Business, Management and Accounting

Recent works

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