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Scientist · Business, Management and Accounting

Paulo Ribeiro Cardoso

Fernando Pessoa University, Porto, Portugal

iD0000-0002-4643-8716

Citations, last 5 years: 50
Works, last 5 years: 14
h-index: 7
Citations, all time: 307
In Business, Management and Accounting: #40,644

Research topics

Marketing and Advertising Strategies28Business, Management and Accounting
Digital Marketing and Social Media17Social Sciences
Advertising and Communication Studies17Social Sciences
Consumer Behavior in Brand Consumption and Identification15Business, Management and Accounting
Consumer Behavior and Marketing Influence14Business, Management and Accounting

Recent works

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