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Scientist · Business, Management and Accounting

Morgan X. Yang

Hang Seng University of Hong Kong, Shatin, Hong Kong

iD0000-0001-8231-7834

Citations, last 5 years: 257
Works, last 5 years: 23
h-index: 15
Citations, all time: 1 290
In Business, Management and Accounting: #7,431

Research topics

Consumer Behavior in Brand Consumption and Identification15Business, Management and Accounting
Customer Service Quality and Loyalty11Business, Management and Accounting
Environmental Sustainability in Business11Business, Management and Accounting
Digital Marketing and Social Media10Social Sciences
Consumer Market Behavior and Pricing10Business, Management and Accounting

Recent works

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