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Scientist · Business, Management and Accounting

Jaydeep Mukherjee

Management Development Institute, Gurgaon, India

iD0000-0002-6276-4415

Citations, last 5 years: 284
Works, last 5 years: 54
h-index: 10
Citations, all time: 469
In Business, Management and Accounting: #6,397

Research topics

Marketing and Advertising Strategies26Business, Management and Accounting
Business Strategies and Innovation22Business, Management and Accounting
Consumer Market Behavior and Pricing18Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification11Business, Management and Accounting
Supply Chain and Inventory Management11Business, Management and Accounting

Recent works

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