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Scientist · Social Sciences

Maria Mercanti‐Guérin

IAE Paris - Sorbonne Business School, Paris, France

iD0000-0002-5009-3132

Citations, last 5 years: 22
Works, last 5 years: 39
h-index: 10
Citations, all time: 246
In Social Sciences: #150,805

Research topics

Digital Marketing and Social Media59Social Sciences
Marketing and Advertising Strategies49Business, Management and Accounting
Media and Digital Communication19Computer Science
Consumer Behavior in Brand Consumption and Identification16Business, Management and Accounting
Consumer Market Behavior and Pricing13Business, Management and Accounting

Recent works

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