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Scientist · Business, Management and Accounting

Hotniar Siringoringo

Gunadarma University, Depok, Indonesia

iD0000-0003-4261-189X

Citations, last 5 years: 37
Works, last 5 years: 43
h-index: 9
Citations, all time: 529
In Business, Management and Accounting: #49,658

Research topics

Consumer Behavior and Marketing Influence32Business, Management and Accounting
Technology Adoption and User Behaviour24Decision Sciences
Customer Service Quality and Loyalty23Business, Management and Accounting
Consumer Behavior in Brand Consumption and Identification14Business, Management and Accounting
Consumer Market Behavior and Pricing14Business, Management and Accounting

Recent works

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