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Scientist · Business, Management and Accounting

Abhishek Mishra

Indian Institute of Management Indore, Indore, India

iD0000-0001-9634-5545

Citations, last 5 years: 418
Works, last 5 years: 26
h-index: 23
Citations, all time: 1 962
In Business, Management and Accounting: #3,540

Research topics

Consumer Behavior in Brand Consumption and Identification30Business, Management and Accounting
Customer Service Quality and Loyalty25Business, Management and Accounting
Digital Marketing and Social Media17Social Sciences
Marketing and Advertising Strategies16Business, Management and Accounting
Technology Adoption and User Behaviour12Decision Sciences

Recent works

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