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Scientist · Business, Management and Accounting

Debashree Roy Bhattacharjee

Xavier School of Management, Jamshedpur, India

iD0000-0002-6710-2111

Citations, last 5 years: 101
Works, last 5 years: 11
h-index: 6
Citations, all time: 263
In Business, Management and Accounting: #22,496

Research topics

Consumer Behavior in Brand Consumption and Identification10Business, Management and Accounting
Digital Marketing and Social Media7Social Sciences
Marketing and Advertising Strategies6Business, Management and Accounting
Consumer Perception and Purchasing Behavior5Business, Management and Accounting
Media, Gender, and Advertising3Social Sciences

Recent works

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