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Scientist · Business, Management and Accounting

Rajendra K. Srivastava

Indian School of Business, Hyderabad, India

iD0000-0002-5236-2375

Citations, last 5 years: 324
Works, last 5 years: 11
h-index: 44
Citations, all time: 16.1k
In Business, Management and Accounting: #5,277

Research topics

Marketing and Advertising Strategies33Business, Management and Accounting
Consumer Market Behavior and Pricing29Business, Management and Accounting
Customer Service Quality and Loyalty18Business, Management and Accounting
Corporate Governance and Management17Business, Management and Accounting
Innovation and Knowledge Management16Business, Management and Accounting

Recent works

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