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Scientist · Business, Management and Accounting

Maria Carolina Zanette

NEOMA Business School, Mont-Saint-Aignan, France

iD0000-0001-9245-8710

Citations, last 5 years: 81
Works, last 5 years: 23
h-index: 12
Citations, all time: 383
In Business, Management and Accounting: #27,641

Research topics

Consumer Behavior in Brand Consumption and Identification25Business, Management and Accounting
Digital Marketing and Social Media10Social Sciences
Fashion and Cultural Textiles9Arts and Humanities
Media, Gender, and Advertising7Social Sciences
Consumer Perception and Purchasing Behavior7Business, Management and Accounting

Recent works

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