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Scientist · Business, Management and Accounting

Preeti Tak

Indian Institute of Foreign Trade, New Delhi, India

iD0000-0002-3953-4443

Citations, last 5 years: 229
Works, last 5 years: 9
h-index: 8
Citations, all time: 711
In Business, Management and Accounting: #8,721

Research topics

Consumer Behavior in Brand Consumption and Identification7Business, Management and Accounting
Consumer Retail Behavior Studies6Business, Management and Accounting
Technology Adoption and User Behaviour5Decision Sciences
Consumer Perception and Purchasing Behavior4Business, Management and Accounting
Consumer Behavior and Marketing Influence4Business, Management and Accounting

Recent works

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