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Scientist · Business, Management and Accounting

Magdalena Bekk

Seeburg Castle University, Seekirchen am Wallersee, Austria

iD0000-0003-4685-4397

Citations, last 5 years: 43
Works, last 5 years: 3
h-index: 11
Citations, all time: 832
In Business, Management and Accounting: #45,129

Research topics

Consumer Behavior in Brand Consumption and Identification13Business, Management and Accounting
Marketing and Advertising Strategies9Business, Management and Accounting
Digital Marketing and Social Media8Social Sciences
Environmental Sustainability in Business6Business, Management and Accounting
Psychometric Methodologies and Testing5Decision Sciences

Recent works

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