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Scientist · Business, Management and Accounting

Pierre Valette‐Florence

International University of Monaco, Monaco, Monaco

iD0000-0003-0444-0030

Citations, last 5 years: 181
Works, last 5 years: 49
h-index: 39
Citations, all time: 6 684
In Business, Management and Accounting: #11,731

Research topics

Consumer Behavior in Brand Consumption and Identification208Business, Management and Accounting
Marketing and Advertising Strategies78Business, Management and Accounting
Customer Service Quality and Loyalty56Business, Management and Accounting
Digital Marketing and Social Media41Social Sciences
Consumer Market Behavior and Pricing34Business, Management and Accounting

Recent works

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